The Strategy direction for the 2017 Volkwagen Caddy project was: The little car that holds so much.
The Strategy direction for the 2017 Volkswagen Caddy project was: The little car that holds so much.
We used this as a starting point to create a humorous and Volkswagen-like campaign. By using unusual imagery for a car campaign with a slightly misleading tagline, that results in an unexpected plot-twist.
We used this as a starting point to create a humorous and Volkswagen-like campaign. By using unusual imagery for a car campaign with a slightly misleading tagline, that results in an unexpected plot-twist.
Project collab with Robin van Eijk
Project collab with Robin van Eijk