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Pin-Point Precision

 
 

BMW Connected is a mobile application that connects you with your car. In order to claim the field of connectivity and innovation for BMW we focussed on one of the many advantages this app has to offer: Pin-point precision (planning). 

The BMW Connected app knows your schedule and sends a notification to your phone when you need to leave, in order to stay precisely on time.

 
 

Creative Director/Instructor: Frank Anselmo (SVA NYC)
Concept+Art Direction: Jack Welles, Jens Marklund, Robin van Eijk, Rogier van der Galiën
Bronze Pencil winner 2017 - One Show - Young Ones - Cat. Print